Every Sunday I get similar questions to this one, “I am so Mad! I picked up four newspapers this morning and got home only to find that someone had stolen my coupons! The store I bought them from wouldn’t take them back and now I am out that money! Is there anything I can do? “
My answer is always the same, “I’m sorry there isn’t anything you can really do.”
There are a few reasons why your newspaper might be missing coupons:
- It was never there to start with. Newspapers are given inserts based on the amount of home delivery subscribers they have. If a newspaper has 100,000 home delivery subscribers Smart Source and Red Plum may provide them 115,000 insert packets. So after home delivery papers are stuffed with the inserts there are 15,000 left. The newspaper might print 30,000 additional papers to put in stores and vending boxes. So right away there are 15,000 newspapers that are put out that have no coupons in them.One of my local papers only gets enough Red Plum to put into the newspapers for those in the city. The rest of us outside the city only get Smart Source…so I stopped buying that paper!
- There was a mechanical error. Have you ever gotten a newspaper that had 1 page of an insert and then nothing else? Many newspapers are now put together by machines. If it gets off rhythm then several papers may have different pieces of inserts.
- Someone stole them. We know the value of coupons and sadly so do some unethical people. They will open boxes and take the inserts (if there were any to start with) either to use themselves or to sell.
So how do we ensure that we get the coupons that we are expecting?